Big Pharma: Marketing And Malpractice

- Oversee clinical trials (and fudge the results!) to give permanent bonuses to your products, but there's a catch, poor results will drag your product's rating through the mud. - Adding all-new Booster Effects to your cures to increase their sale appeal. Will you: - Undercut your opponents prices to force them out of the market? - Run disease awareness campaigns to convince the public that they're sick, and that you've got the drug to cure them. - Walk the middle ground between high volume and high margin and provide a fair product for a fair price? Executives are the beautiful and persuasive sales force of your pharmaceutical empire and they open up an exciting new bag of tricks to help you sell your products: - Offer doctors free gifts to increase sales but at the risk of receiving bad publicity. Grab your free samples and your company credit card because it's time to schmooze - Big Pharma style! And watch out, your competitors have access to them too! - Using Stock Gates to regulate the flow of drugs through your factory in reaction to market demand. Unlockable perks open up new strategic depths to your strategy. With manual price setting it's finally possible to unleash the full depths of your strategy. New production lines tools are available too! Make your factories more productive than ever by: - Transferring drugs between buildings! These fixed bonuses are chosen at the beginning of each game and define your entire strategy, so choose wisely. - Attain a monopoly and charge an extortionate price for a life-saving cure?

Big Pharma: Marketing And Malpractice